Professional services
Your senior people know things nobody has written down, and your clients are increasingly asking for workshops rather than deliverables. Both problems are the same problem.
How do we get senior expertise out of one person's head?
Build one session with them, not a document from them. A document written by a senior partner gets skimmed. A ninety minute session they helped build gets run four times a year by somebody junior.
Build the Material exists for exactly this: four sessions that end with material another person can run without the expert in the room.
Our clients want workshops, not reports. Can we deliver those?
You can, and the firms that do it well charge for it. The risk is delivering a presentation and calling it a workshop, which clients notice immediately.
The difference is whether the client leaves with something they made. If the output is entirely yours, it was a report read out loud.
Is facilitation billable?
In the 2026 market, live facilitation runs $1,500 to $3,500 per day (Ruzuku, How to Price Training Courses, 2026). Firms that package it as a defined workshop price it as its own line rather than absorbing it into advisory hours.
That is also the fastest argument for training your own people: two trained facilitators change what the firm can sell.
What I would do first
Sessions, not documents
Expertise captured as a runnable session outlives the document version.
The client must make something
If the output is all yours, it was a presentation.
Facilitation is a line item
Priced as its own deliverable, it stops disappearing into advisory hours.
Where to go next
Programs
Four live programs and private team sessions.
Store
Seats, private rates and the reduced rate for nonprofits, schools and public agencies.
Insights
Free articles on running live sessions.
Twenty minutes, no pitch.
Describe the room and the constraint. I will tell you what I would do, including when the answer is that you do not need me.